Empowering Indian Businesses to Expand Globally
Afro Arab Business Association (AABA) is an India-based trade promotion organization dedicated to helping manufacturers, exporters, MSMEs, and entrepreneurs seamlessly expand into international markets. Founded and led by Ms. Heena Shah, a distinguished international trade expert with over 15 years of industry experience, the association serves as a premier, high-integrity gateway for businesses navigating complex global trade corridors.
Under the strategic execution of our Deputy Director, Mr. Samyag Shah, who specializes in modern trade promotion and logistics optimization, AABA streamlines entry barriers. By managing highly vetted international channels and implementing data-driven B2B matchmaking models, he ensures smooth, secure, and scalable cross-border expansion for all our partners.
Through high-profile international exhibitions, elite trade delegations, and targeted buyer-seller meetings, we actively connect Indian businesses with key buyers across Africa and the Arab world. Our mission is to eliminate cross-border risk, simplify global market entry, and foster successful, long-term partnerships by always finding the right connection.
